Your new website: “website builder” vs “tailor made”

Last Updated: 10/25/2017By

A couple of days ago a dear friend of mine contacted me concerning the redesign of his existing website. My friend created it with a group of people who are his business partners. Now each member of the team is giving his opinion on how the redesign should go.
(BTW: the redesign will be a completely new site).

Every team member has become very creative and, despite each person main expertise not being in the IT, ideas are flowing. Some member proposed WordPress, some other Wix or Jimdo.

Let’s see the options in detail. Starting with Wix or Jimdo. What are they?
Wix and Jimdo are just 2 of the many DIY website builders available on the market. If you want a definition of a DIY website builder you can read it directly from one of them. There are many of them, each with pros and cons.

My opinion, in short:
+ If you know what you are doing (good IT knowledge) you can be online relatively fast
+ all services from one hand (no separated providers for hosting, email, web, etc)
– choice for look&feel limited
– difficult to get out (your data are in their system)
? I am not sure ideal solution for multi-language sites
? End-cost: not sure they come really cheaper, at the end (TCO: total cost of ownership)

As alternative, you can choose your CMS (for example WordPress) and create your own special purpose website. The extra steps you need to make, in this case, are:

  1. manage your domain and its DNS
  2. organize your hosting and configure your email
  3. find somebody to create the site for you

If your point is to reduce costs as much as possible, please consider that there 2 types of costs:

  1. One-time (setup)
  2. Recurring

Setup costs are almost not existent in case of a DIY website creator while are high in case of a tailor solution (CMS). In this case, the most expensive part is hiring a web developer and a designer (you always need at least 2 different people).
As opposite, recurring costs (monthly, yearly) tend to be higher and increase with the time, in case of a DIY website creator solution.
To complete the picture you could consider the lifetime of your solution. I would consider 2 years a short time and 4 years a long time, so basically every 3 years you should consider refactoring your website.

The question is: what will you do with your website?
If your website is just serving as tool for your clients to contact you and check info from time to time (meaning: your website is not one of your main assets) then you can limit costs by extending its lifetime and choosing a DIY website creator. (In this case I would consider choosing also considering their popularity. Meaning: with the time they will offer more features and support).
If, as opposite, the website is one of your main assets to gain new clients and sell services or products, then I would go for a tailor solution.

Your website represents you, is your face to your clients. If you had to choose how to dress to meet them, would you have a Zara or H&M or a tailor dress? This is not a rhetorical question, I really mean it: will your clients (be able to) recognize the difference between a standard suite and a tailor suite? Is your tailor suite really good?

You should know the answer to the first question, because you know your clients.
If you want a really good website then you should hire developer and designer with the same logic you would choose a doctor or a lawyer (somebody who can get you out of troubles).

editor's pick

latest video

news via inbox

Nulla turp dis cursus. Integer liberos  euismod pretium faucibua

Leave A Comment